Smart Bark Academy
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Privacy Policy

Smart Bark Academy ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Smart Bark Academy
United Kingdom
Email: [email protected]

Smart Bark Academy is the data controller, meaning we are responsible for how your personal data is processed.

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Full name
  • Email address
  • Phone number
  • Address (if required for service delivery)
  • Information about your dog(s), including behaviour, training history, and health information provided voluntarily
  • Booking and service details
  • Communication records (emails, messages)

Payment details are processed securely by third-party providers. We do not store card or bank details.

3. How We Collect Your Data

We collect personal data when you:

  • contact us via our website, email, or social media
  • book or enquire about training services
  • purchase a training programme
  • communicate with us during or after training

4. Legal Basis for Processing Your Data

Under UK GDPR, we process your personal data only when we have a lawful basis to do so. These include:

  • Performance of a contract – to provide dog training services you have booked
  • Legitimate interests – to manage our business, communicate with clients, and improve our services
  • Legal obligation – for accounting, tax, or legal compliance

We do not rely on consent where a contract exists.

5. How We Use Your Data

We use your personal data to:

  • deliver dog training services
  • manage bookings and schedules
  • communicate with you about your training programme
  • respond to enquiries
  • comply with legal and accounting obligations

We do not use your data for automated decision-making or profiling.

6. Sharing Your Data

We do not sell or rent your personal data.

Your data may be shared only with trusted third parties where necessary, such as:

  • payment processors
  • website hosting providers
  • email or communication platforms

All third parties are required to protect your data and use it only for agreed purposes.

7. International Data Transfers

Some third-party service providers may process data outside the UK or EEA. Where this occurs, appropriate safeguards are in place to ensure your data remains protected in accordance with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary:

  • Client and training records: up to 24 months after service completion
  • Financial records: as required by UK law

Data is securely deleted once no longer needed.

9. Your Rights Under UK GDPR

You have the right to:

  • access your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • restrict processing
  • object to processing
  • request data portability

To exercise your rights, contact us at:
📧 [email protected]

10. Cookies

Our website uses cookies to improve functionality and user experience.

Cookies may be used for:

  • website performance
  • analytics
  • basic site functionality

You can control or disable cookies through your browser settings.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website.

13. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:
📧 [email protected]